Privacy Policy
Last updated: 1st May 2026
Designer Furniture Co. Ltd respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit our website, contact us or purchase products from us.
This policy applies to information collected through www.designerfurniturecompany.com, as well as information provided to us by telephone, email, contact forms or other direct communications.
1. Who we are
Designer Furniture Co. Ltd is the controller responsible for your personal information.
Company name: Designer Furniture Co. Ltd
Company number: 13449243
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Telephone: +44 (0)20 3937 7918
Email: support@designerfurniturecompany.com
When this policy refers to “we”, “us” or “our”, it means Designer Furniture Co. Ltd.
2. Information we collect
Depending on how you interact with us, we may collect the following information:
Identity and contact information
This may include your name, billing address, delivery address, email address and telephone number.
Order and transaction information
This may include products purchased, order value, payment status, delivery details, returns, refunds and your communications with us about an order.
Payment information
Payments are processed securely by our chosen payment providers. We do not normally receive or store your complete card number or card security code.
Account information
If you create an account, we may collect your login details, saved addresses, preferences and order history.
Technical and usage information
This may include your IP address, browser type, device information, operating system, time zone, pages viewed, website interactions and information collected through cookies or similar technologies.
Marketing information
This may include your marketing preferences, newsletter subscriptions and information about how you interact with our emails or advertising.
Enquiry and correspondence information
We collect information you provide when requesting product advice, delivery quotations, trade information, samples, custom orders or customer support.
Information from third parties
We may receive information from payment providers, delivery partners, advertising platforms, analytics providers, social media platforms and other services involved in operating our business.
3. How we use your information
We may use your personal information to:
Process and fulfil your orders
Take and confirm payment
Arrange delivery, collection, returns and refunds
Contact you with updates about your order
Respond to questions, complaints and customer-service requests
Manage customer and trade accounts
Prevent fraud and protect our website and business
Maintain financial, tax and business records
Improve our website, products and customer experience
Measure website performance and understand how customers use our website
Send marketing communications where permitted
Display personalised advertising where you have provided the required consent
Comply with our legal and regulatory obligations
Establish, exercise or defend legal claims
4. Our lawful bases
Under UK data protection law, we must have a lawful basis for processing your personal information.
We generally rely on:
Contract: when information is required to process an order, take payment, arrange delivery or provide a service you have requested.
Legal obligation: when we must retain or disclose information to comply with tax, accounting, consumer protection or other legal requirements.
Legitimate interests: when necessary to operate and improve our business, provide customer support, prevent fraud or protect our legal rights, provided those interests do not override your rights.
Consent: for certain marketing activities, advertising technologies and non-essential cookies. You may withdraw your consent at any time.
5. Marketing communications
If you subscribe to our newsletter or otherwise agree to receive marketing, we may contact you about new products, collections, offers and related services.
In some circumstances, we may contact existing customers about similar products where permitted by law. You can opt out at any time by:
Selecting the unsubscribe link in a marketing email
Contacting us using the details in this policy
Updating your available account or privacy preferences
Opting out of marketing will not prevent us from sending essential communications about an existing order or customer-service matter.
6. How we share your information
We do not sell your personal information.
We may share necessary information with trusted organisations that help us operate our business, including:
Shopify and ecommerce technology providers
Payment processors and fraud-prevention providers
Furniture manufacturers and suppliers where necessary to fulfil an order
Warehouses, couriers, delivery companies and installation providers
IT, website hosting and customer-support providers
Email marketing and communication providers
Website analytics and advertising providers
Accountants, insurers, professional advisers and debt-recovery providers
Government bodies, regulators, courts or law-enforcement authorities where legally required
These organisations may only receive the information reasonably required to provide their services or meet legal obligations.
If our business or assets are sold, reorganised or transferred, relevant personal information may be disclosed to the parties involved, subject to appropriate confidentiality protections.
7. Cookies and similar technologies
Our website uses cookies and similar technologies to operate essential features, remember preferences, understand website usage and, where permitted, support advertising.
These technologies may include:
Essential cookies: required for functions such as the shopping basket, checkout, account access, security and fraud prevention.
Preference cookies: used to remember choices such as language, location or currency.
Analytics cookies: used to understand website traffic and performance.
Advertising cookies: used to measure campaigns and provide more relevant advertising.
Except where the law allows otherwise, non-essential cookies will only be used after you have provided the required consent.
You can accept, reject or manage non-essential cookies through the cookie preference controls on our website. You may also adjust your browser settings, although blocking essential cookies could affect how the website functions.
8. International transfers
Some of our service providers may process or store personal information outside the United Kingdom.
When personal information is transferred internationally, we take appropriate steps to protect it in accordance with UK data protection law. These measures may include transferring information to a country covered by UK adequacy regulations or using approved contractual safeguards.
You may contact us if you would like more information about the safeguards applying to your information.
9. How long we retain information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, warranty and reporting requirements.
Order and transaction records will generally be retained for up to six years after the relevant transaction or business relationship, unless a longer period is required for a legal claim, warranty, dispute or regulatory obligation.
Marketing information is retained until you unsubscribe, withdraw consent or we determine that it is no longer appropriate to retain it.
10. How we protect your information
We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration and disclosure.
Our website uses encrypted connections, and access to personal information is limited to people and service providers who require it for legitimate business purposes.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Your data protection rights
Subject to certain legal conditions, you may have the right to:
Request access to your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain processing, including direct marketing
Request the transfer of information you provided to us
Withdraw consent at any time where processing relies on consent
Ask about any significant decision made solely through automated processing
To exercise any of these rights, contact us using the details in Section 1. We may need to verify your identity before responding.
You will not normally be charged for exercising your rights. We aim to respond within one month, although the law permits additional time in certain complex circumstances.
12. Third-party websites
Our website may contain links to websites operated by other organisations. We are not responsible for their privacy practices. We recommend reviewing the privacy policy of any third-party website you visit.
13. Children’s information
Our website and products are not directed at children, and we do not knowingly collect personal information directly from children.
14. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations.
The revised policy will be published on this page, and the “Last updated” date will be changed accordingly. Where appropriate, we may provide additional notice of significant changes.